React. Adapt. is a social media agency based in Bristol, UK

We offer you the means to understand and embrace social media. In other words, we’ll help you to honestly, transparently and respectfully talk (and more importantly listen) to people online.

The Art of Social Engagement


Social media isn’t a marketing tool, it’s a fundamental shift in the way we all communicate and it’s given the individual as much opportunity to influence as a media network, government or global brand.

Social media stretches through all aspects of our lives, blurring the boundaries between work and home, business and professional, customer and supplier.  Your employees are no exception – you might not realise it yet, but they are already or will soon become your brand ambassadors.

With this new-found power people are demanding a new model from business that involves them as co-creators and respects them as peers.  The most successful brands out there understand this and are already benefiting hugely from the value that this shared experience creates.

But this change affects us all, not just big brands.  It doesn’t matter if you are a retailer, charity, multi-national corporation, local MP or bedroom DJ, if people want to talk about you online they will. Their networks trust the value of their opinion more than any media outlet, so why not invite them to talk with you instead?

We are becoming more mobile and connected every day, so the question shouldn’t be if you join the conversation, but how and when.

Here are some of the things you can achieve with a well-planned social media strategy…

  • Marketing that reaches the right people in the way they want to be reached
  • Products and services perfectly designed for (and with the help of) your customer
  • Lots of lovely, positive word of mouth
  • Great customer support
  • Happier and more productive staff
  • Reduced costs and more sales!

Still not convinced?  Here’s Alexei’s post about social media, brands and the power of conversation – an explanation of what it means to React. Adapt.


We create value through engagement.

It could be a cracking digital marketing campaign, savvy customer support on Twitter or crowd-sourcing your next product on Facebook, but three simple rules will always apply…

Listen. React. Adapt.

Google quote about social media

Think of React. Adapt. as your social media ‘Karma Sutra’

Find out more on our services page.


We know that this is virgin territory for many and a scary prospect for most.

But there’s no time like the present to start thinking about your social media strategy.  Your customers, fans and staff are already there, so it would be rude not to join them!

If you already believe that you have a strategy that works – do you know where it’s going, how it’s working and what it’s really saying about you? We’ll ensure that you are fully prepared to meet the challenges of an increasingly social world.

If you’d like to find out if the time is right or want to explore what you next move should be please feel free to contact us for a chat.


React. Adapt. is made up of a small but perfectly formed team of passionate social media people…

Alexei Lee – Founder and Senior Digital Strategist

Alexei Lee - Digital and Social Media Strategist

Alexei has over a decade of experience in digital marketing, PR and social media. His background in the music industry has given him an intuitive understanding of how to effectively leverage digital content and online engagement to create value for businesses.

He has developed social media strategies and delivered digital campaigns for box office hits, book publishers, FMCG brands, mobile content platforms, record labels, charities and web start-ups amongst many others.

  • Speak to Us.

    Want to find out how social media can help you grow your business?

    Email us or phone 0117 907 8034 to book your free consultation!


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  • Don’t take our word for it.

    Department of Creative Industries, UWE

    "Alexei at React. Adapt. has delivered social media training for both post-grad students and our staff here at UWE. We were thoroughly impressed with the quality of digital marketing insight and real-world social media experience on offer. So much so, that we also commissioned the agency to help with the online promotion of our Summer 2012 courses!"

  • Creds.

    HootSuite Certified Professional