About

React. Adapt. is a social media consultancy based in Bristol, UK.

We offer you the means to understand and embrace social media.  In other words, we’ll help you to honestly, transparently and respectfully talk (and more importantly listen) to people online.

Social media isn’t a marketing tool, it’s a fundamental shift in the way we all communicate and it’s given the individual as much opportunity to influence as a media network, government or global brand.

Social media stretches through all aspects of our lives, blurring the boundaries between work and home, business and professional, customer and supplier.  Your employees are no exception – you might not realise it yet, but they are already or will soon become your brand ambassadors.

With this new-found power people are demanding a new model from business that involves them as co-creators and respects them as peers.  The most successful brands out there understand this and are already benefiting hugely from the value that this shared experience creates.

But this change affects us all, not just big brands.  It doesn’t matter if you are a retailer, charity, multi-national corporation, local MP or bedroom DJ, if people want to talk about you online they will. Their networks trust the value of their opinion more than any media outlet, so why not invite them to talk with you instead?

We are becoming more mobile and connected every day, so the question shouldn’t be if you join the conversation, but how and when.

Here are some of the things you can achieve with a well-planned social media strategy…

• Marketing that reaches the right people in the way they want to be reached
• Products and services perfectly designed for (and with the help of) your customer
• Lots of lovely, positive word of mouth
• Great customer support
• Happier and more productive staff
• Reduced costs and more sales!

Still not convinced?  Here’s Alexei’s post about social media, brands and the power of conversation – an explanation of what it means to React. Adapt.

We create value through engagement.

It could be a cracking digital marketing campaign, savvy customer support on Twitter or crowd-sourcing your next product on Facebook, but three simple rules will always apply…

Listen. React. Adapt.

Think of React. Adapt. as your Social Media ‘Karma Sutra’

Find out more on our services page.

We know that this is virgin territory for many and a scary prospect for most.

But there’s no time like the present to start thinking about your social media strategy.  Your customers, fans and staff are already there, so it would be rude not to join them!

If you already believe that you have a strategy that works – do you know where it’s going, how it’s working and what it’s really saying about you? We’ll ensure that you are fully prepared to meet the challenges of an increasingly social world.

If you’d like to find out if the time is right or want to explore what you next move should be please feel free to contact us for a chat.