Extreme fishing show ‘River Monsters with Jeremy Wade’ balances entertainment with myth-busting factual content to offer a unique angle on the wildlife documentary format.
The show’s fast-paced approach combined with Jeremy’s angling experience gives it a broad appeal, whilst remaining credible with fishing fans. This unique formula has attracted an enthusiastic and evangelical online fan base which, until recently, has been solely cultivated by River Monsters’ US TV network – Animal Planet.
To tie-in with the January 2012 launch of Series 3 on ITV, Icon Films were keen to capitalise on existing online buzz around the show by launching a UK-focused social media presence that would also serve to support the PR campaign carried out by Spirit PR.
With lead times a challenge, we chose to focus solely on Twitter and (working alongside Spirit PR) launched the UK-specific profile @RiverMonstersUK. Twitter also offered an opportunity to interact with fans in real-time during each episode, spread positive word-of-mouth about the show while it was being broadcast and recruit new viewers for the following week.
Client Showcase: Chic & Seek
Chic&Seek offers a service that is, if not unique, definitely best in class.
Tara Nash-King, founder of Chic&Seek, works with women of London to recycle their wardrobes. But we’re not talking recycling a polyester dress from H&M that’s been put on a hot wash one too many times and sagging a bit around the hem.
Chic&Seek sells pre-loved designerwear. The clothes, shoes and accessories in near-perfect condition, sold by Chic&Seek, are from the wardrobes of women who heavily invest in the premium fashion houses of Chanel, Chloé, Hermés, and Prada.
As a fashion retailer, Chic&Seek appeals to women who appreciate high-quality, timeless pieces from these premium fashion houses – especially since the highly sought after pieces that Chic&Seek sell are discounted.
Tara has appointed us to develop Chic&Seek’s digital marketing strategy and expand the brand’s social media presence over the next 12 months. Our objective is to build sales for Chic&Seek by recruiting new customers, increasing repeat purchase and encouraging word-of-mouth.
We aim to achieve this with a mix of social media engagement, tactical Facebook ad campaigns, SEO and online PR. As always, the focus will be on developing engaging content that will drive conversation across social media.
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