Trends blog

Social network employee kidnapped!

By alexeiL | Published: November 21, 2011

We’ve just heard news that new social networking site All2gethr has received a video message from someone calling himself ‘AlligatorKiller’ who claims to have kidnapped their Head of Communications.

All2gethr employee kidnapped

All2gethr (and their slogan ‘Anything Goes’) has already earned a reputation for attracting dodgy (and downright sinister) behaviour from its users.  Having just recovered and re-launched following a police investigation, they now face new accusations that their practice of selling user data for profit breaks various data protection guidelines.

Its no surprise they have received fresh threats from begrudged members and anti-All2gethr protest groups. But this latest threat is, apparently, very real as they have now confirmed that one of their staff is missing.

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Client showcase: Sixpack – music for digital DJs

By alexeiL | Published: October 13, 2011

For over 17 years CD Pool has been providing DJs with the most in-demand tracks ahead of commercial release. With the digital music moving from strength to strength, they launched their digital DJ service in 2010 – and Sixpack was born.

Sixpack from CD Pool - Facebook

The premise is a simple one, receive six of the best tracks from your chosen genre each week. Busy DJs can pay a monthly subscription of £9.95 a month to receive their weekly packs, taking the hard work out of their music buying.

Since July this year React. Adapt. has supported CD Pool in developing the Sixpack digital strategy and launching the brand online, with a focus on developing the Sixpack social network communities. The best is yet to come however, with planned competitions and promotions coming soon.

Digital DJs can check out the Sixpack website for more info on what they offer and, of course, connect via Twitter or Facebook (where you will also find a regular stream of DJ-related tit bits!)

Keep an eye out for more client announcements coming up :)

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Foursquare launches brand pages for businesses

By alexeiL | Published: August 5, 2011

Until now brand pages were only available to a handful of big players (and high spenders!), but this week Foursquare announced the launch of their ‘self-service’ brand page feature – open to all.

BBC Radio 1 on Foursquare

Not to be confused with venue pages, brand pages offer businesses the chance to behave more like people (in the same way they can now do on Facebook), without being tied to a location.  Users who’ve been appointed as ‘manager’ of the brand page can choose to use Foursquare ‘as a page’. This means the brand can check-in to venues, follow other users (& brand pages) and most importantly leave tips. So brands on Foursquare now have the opportunity to leave hyper-relevant, highly-targeted content at locations for people to discover.

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Also posted in Social Networks | Tagged | Leave a comment

#Twitterview: Introducing our new Content & Communities Manager

By alexeiL | Published: July 21, 2011

Things have been bubbling away nicely here at React. Adapt. HQ for a while now with loads of lovely new clients joining us on our merry adventure through social-media-land (more on that soon!).  So we decided it was time to take on brand new Content & Communities Manager – Hannah-Jane Taskis.

Hannah-Jane Taskis - Content & Communities Manager

We could have done the standard formal announcement along with CV blah, blah, blah, but that’s a bit boring so we decided to leave it to our new recruit to decide the format of her introduction.

Being a fan of all things Twitter and loving a good natter, Hannah-Jane plumped for a Stephen Fry stylee Twitterview, which took place last week and was, as predicted, a much more entertaining way of announcing her arrival for all concerned!

For those of you who missed the live Twitterview – here it is in summary, links n’ all.  Expect to see more of Hannah-Jane’s musings on this very blog in the weeks and months to come.

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Also posted in React. Adapt. News | 1 Comment

React. Adapt. has a new home!

By alexeiL | Published: May 18, 2011

We’ve been on a bit of an adventure in the last few months saving children from burning buildings, foiling the dastardly plans of local criminals and generally doing good wherever we end up.

But we’ve found a place we’d like to call home here at Mariner House in Prince St (Bristol).  So we’d like to officially announce the new office and HQ for React. Adapt. to you all and offer a warm, cuddly welcome to our neighbours Stuff Advertising (@stuffbristol), Pretty Good Digital (@prettyg00d) and Blue Brand (@bbcreative).
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Is Twitter growing up?

By alexeiL | Published: April 21, 2011

In his recent book ‘Delivering Happiness’, Zappos CEO Tony Hsieh wrote about the moment in the early days of the business when he sat down with CFO Fred Lin and asked the question ’What do we want to be when we grow up’?

Baby crying

With an estimated 200 million now using Twitter and 65 million Tweets being sent per day some may argue that in the world of Social, Twitter is certainly no spring chicken. The heavy adoption amongst celebrities, politicians and the media has fast-tracked the network to stardom and engrained it in the global Zeitgeist.

But in business terms although Twitter has made some inroads in the US with the introduction revenue streams such as ‘Promoted Tweets’, it certainly has a way to go before it matches the behemoth that is Facebook on subscribers, ad revenue or turnover.

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shrtn.co: put money where your mouth is

By alexeiL | Published: December 21, 2010

There has been a long-running debate amongst many in the marketing world about the best way to harness the intrinsic value of Twitter conversation. I always argue that the value inherent in a spontaneous positive mention for your brand is pretty much priceless – but that’s because I’m a wishy-washy social media idealist.

shrtn.co homepage

None-the-less I work with businesses that, very understandably, require a much more defined return-on-investment than just a warm, happy glow in their hearts.  So I’m pleased that the clever people over at shrtn.co have come up with a very simple but fiendishly effective way for anyone to start making money from their tweets.

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Also posted in Apps | Tagged , , | Leave a comment

Facebook: Will it be the new internet?

By alexeiL | Published: November 25, 2010

Those of you who are geeky enough to be keeping up with social media news lately will have noticed some potentially game-changing announcements from Facebook. The techies at Zuckerberg’s market-leading social platform have been very busy pushing out new user & developer features that open up massive potential for integration across mobile & web, not to mention influencing the way we use the service.

Facebook Mobile annoucements - Mark Zuckerberg

Recent announcements include <quick gasp of air!> the launch of single sign-on for mobile apps, access to the Facebook Search & Places database for app developers, a ‘Deals’ feature for Pages that can be linked to locations, plus the updated Facebook messaging and a possible homepage tool on the horizon.

Such a battery of updates might lead conspiracy nuts (and me) to wonder about their game plan.  Could it be that the future of the internet is Facebook-shaped?  Are we looking at Google 2.0 (.4.6.1v3)?

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Also posted in Apps, Social Networks | Tagged , , | 4 Comments

StickyBits: social media glue for the real world

By alexeiL | Published: September 16, 2010

Back in my music days I spent some time working for a Japanese company. Our primary role as UK office was to license UK club music, re-format into mobile-ready chunks and ship it out to Japan where it was being sold to cool kids and their new-fangled mobile devices.

stickybits

Japan tends to be about 3-4 years ahead of the rest of the world in terms of mobile technology so I had the opportunity to read our future when it came to handsets and new trends. Hi-res, colour & touch-screen was old hat by the time I left the company and they’d already moved on to things like built-in barcode scanners & mobile TV.

This sneak peek into our tech-future also allowed me to pick up ideas for innovative marketing strategies that I could employ in the UK once we’d caught up with the technology.

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Ignite Bristol – 5 minutes of passion

By alexeiL | Published: August 24, 2010

This is a slightly belated post as the event took place in July.  But now the all the videos from the event have been uploaded onto their site I thought I would write a little bit about Ignite Bristol.

Ignite Bristol #2

The concept originated in the US and allows any motivated group of people to organise their own local event under the Ignite banner.  Each event offers a line-up of speakers (vetted and chosen by the organiser using a pre-event application process) who each have 5 minutes to talk about a subject or an idea that is close to their heart.  But the catch is that it has to be done to a slide presentation that is set to automatically advance every 15 seconds.

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