Culture blog

New client: FD-Works

We’re pleased to announce our latest client is South West-based financial planning service FD-Works.

fd-works-header

FD-Works offers to growing businesses the kind of expert, on-demand financial planning, business advice and accounting that would usually be reserved for big corporations. They’ve cleverly automated many of the processes we love to hate using online accounting apps such as Xero and Receipt Bank. This lets us business owners focus on the bits that generate value!

Founder, Jonathan Gaunt, tells us a bit more about how it works

 

React. Adapt. has been commissioned to help develop the brand’s digital, search and social media strategy.  Working in collaboration with local PR agency – ThreeC, we will be helping to build online presence and kick-start social media activity for the business over the next few months.

Follow FD-Works on Twitter or check their blog for more info on what they do. (Try out their fancy hourly rate calculator as well!)

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Six social media feature updates you need to know about

The technical whizz kids who work for social networks have been very busy of late thinking up new and improved ways for us to use their platforms.  Over the last couple of months Twitter, Facebook, Instagram, Pinterest and LinkedIn have released new features left, right and centre in a bid to make their experience a more valuable one for us lowly users. Many of these features will help your business generate more value from social media engagement, so we’ve done the heavy-lifting and put together a hit list of the features you need to know about:

1. Instagram video

instagram-video

If you are a snap-happy social media user, you’ve probably already heard that Instagram now allow video posts as well as photos.  This is almost certainly in response to the recent launch of Twitter’s new micro-video-blogging app Vine, which is gaining momentum at a rapid pace.  They’ve given us a bit more to work with than Vine though, allowing up to 15 secs of video in a post.  Plus you can apply all of the usual filter-tastic effects to your new moving-picture creation when posting. Since last week you can also upload existing vids from your phone – giving you the opportunity to mine the archives for Instagram gems!

Tip:  The introduction of video has opened up loads more opportunity to engage your audience in creative ways. Don’t be obvious and just post adverts like Carnival Cruises did, inject a bit of fun like these brands!

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Important Facebook update: Run competitions on your timeline!

Facebook yesterday announced a change to their Promotion Guidelines, which dictate how brands and businesses can run promotions on the platform.

Facebook-Promotion-rules

Until this week it was only possible to run a competition by hosting it through a third party app (which usually installed a tab on your brand page). ‘Like and share’ type mechanics were strictly prohibited (despite many flouting this rule!). But Facebook how now relaxed these rules, meaning you can run competitions directly from your brand page timeline and use ‘Like or Comment to enter’.

This is good news for all of us (accept maybe the app providers!), but especially good news for small businesses who may not have the funds to create branded competition through an app. There are still restrictions to how you can run promotions, so we recommend you read the changes in full here (unless you want to risk deletion of your page without notice – which does happen!).

If you’d like some advice on how you can benefit from this change without contravening the guidelines – get in touch !

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Facebook Success for River Monsters

After helping to launch and grow the UK Twitter profile in 2012, we were really pleased that Icon Films invited us back earlier this year to advise on their imminent Facebook page launch.

River Monsters Facebook training

The show already had an established US page run by Animal Planet, so with the popularity of River Monsters expanding out across the globe Icon felt it was time to launch a page that would cater to this worldwide audience.

Our role was to arm the team at Icon with the relevant knowledge and skills to manage the page effectively and ensure the launch was a success. We also ran a series of Facebook ad campaigns that reached out to both existing fans and those River Monsters ‘virgins’ who’d only just discovered the show.

The results speak for themselves, with over 10,000 fans joining the page during the broadcast of Series 4 on ITV4 and posts now regularly attracting over 500 likes, comments and shares. Roll on Season 5!

(…and join in the fish-related the fun on the River Monsters Global Facebook page!)

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5 South West food brands using social media well

If you are a local food brand looking to expand into new markets, social media can be a very effective tool to help you do this. It allows you to reach and cater for your local customer base, whilst at the same time using your regional credentials to start creating awareness (and sales) further afield.

Community Farm at Organic Food Festival in Bristol

One reason we love living in the South West is the wide range of local food (and drink!) on offer. In Bristol it’s hard to stroll past a shop or walk into a pub without being presented with an array of home-grown independent products. So with such an abundance of local foodie talent, we couldn’t pass up the chance to find out if any have taken the plunge and are starting to benefit from social media engagement on both a local and national level.

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Create a social media buzz around your wildlife production

Who’s attending Bristol’s Natural History film festival – Wildscreen this year?

If you are, you might be pleased to hear that Alexei will be running a social media & PR workshop along with Belinda Partrige (Icon Films) and Caroline Harris (Spirit PR) on Wednesday 17th October (2pm – 5pm).

Wildscreen festival 2012 social media workshop

Create a buzz around your production: get the audience it deserves!‘ is aimed at wildlife producers, film-makers and production teams who are interested in learning how to develop a winning communications strategy using media relations, online PR and social media.

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Facebook EdgeRank – who really sees your posts?

Many assume that once a Facebook page post gets published to the Timeline it will reach all Page fans. But this is simply not true – Facebook have control over how many and which fans will see your content. Typically this means that (unless you are supporting your content with ad spend) only around 10% of your fanbase will see each post.

Facebook Edgerank

However, Facebook will push it out to a wider audience based on how many likes, comments & shares the posts receive (therefore encouraging Page owners to create engaging & relevant content).

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Pinterest Tips from Pinerly

So you’ve grabbed your Pinterest invite and set up a profile, you’ve probably explored a few pinboards and followed a few people. You may have even created a few pins of your own. But building an engaged community of fans in this shiny new world of social content curation is not as easy as you first thought, right?

This cheat sheet from Pinerly should give you a headstart…

Cheat sheet from Pinerly

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Social Media for Creatives Workshop

Calling all local creative freelancers and small business owners > In conjunction with UWE, Alexei from React. Adapt. is running a social media workshop especially for you on Thursday 12th July!

Social Media workshop for creatives

Social media offers huge potential for creative businesses and individuals to spread word-of-mouth about what they do, find new customers and increase sales (both locally and globally) through online engagement. Building Your Brand With Social Media offers an introduction to how you can create value for your business using social media.

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Client Showcase: Chic & Seek

Chic&Seek offers a service that is, if not unique, definitely best in class.

Tara Nash-King, founder of Chic&Seek, works with women of London to recycle their wardrobes. But we’re not talking recycling a polyester dress from H&M that’s been put on a hot wash one too many times and sagging a bit around the hem.

Chic&Seek sells pre-loved designerwear. The clothes, shoes and accessories in near-perfect condition, sold by Chic&Seek, are from the wardrobes of women who heavily invest in the premium fashion houses of Chanel, Chloé, Hermés, and Prada.

Chic and Seek - Redistributing Fashion

As a fashion retailer, Chic&Seek appeals to women who appreciate high-quality, timeless pieces from these premium fashion houses – especially since the highly sought after pieces that Chic&Seek sell are discounted.

Tara has appointed us to develop Chic&Seek’s digital marketing strategy and expand the brand’s social media presence over the next 12 months. Our objective is to build sales for Chic&Seek by recruiting new customers, increasing repeat purchase and encouraging word-of-mouth.

We aim to achieve this with a mix of social media engagement, tactical Facebook ad campaigns, SEO and online PR. As always, the focus will be on developing engaging content that will drive conversation across social media.

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