Those of you who are geeky enough to be keeping up with social media news lately will have noticed some potentially game-changing announcements from Facebook. The techies at Zuckerberg’s market-leading social platform have been very busy pushing out new user & developer features that open up massive potential for integration across mobile & web, not to mention influencing the way we use the service.
Recent announcements include <quick gasp of air!> the launch of single sign-on for mobile apps, access to the Facebook Search & Places database for app developers, a ‘Deals’ feature for Pages that can be linked to locations, plus the updated Facebook messaging and a possible homepage tool on the horizon.
Such a battery of updates might lead conspiracy nuts (and me) to wonder about their game plan. Could it be that the future of the internet is Facebook-shaped? Are we looking at Google 2.0 (.4.6.1v3)?
shrtn.co: put money where your mouth is
There has been a long-running debate amongst many in the marketing world about the best way to harness the intrinsic value of Twitter conversation. I always argue that the value inherent in a spontaneous positive mention for your brand is pretty much priceless – but that’s because I’m a wishy-washy social media idealist.
None-the-less I work with businesses that, very understandably, require a much more defined return-on-investment than just a warm, happy glow in their hearts. So I’m pleased that the clever people over at shrtn.co have come up with a very simple but fiendishly effective way for anyone to start making money from their tweets.
Read More »