The most important reason to be active in Social Media as a business or an organisation is that you are identifying, communicating and building relationships with your biggest fans. Some call these happy people ‘brand advocates’, I like to call them ‘people who like you’.
Why are these people so valuable?
Because they like you and they use Social Media!
Social Networks like Twitter, Facebook & a whole host of new ones that are probably being launched as I write this, offer the potential for one person to influence hundreds, possibly thousands of people in an instant. That person’s opinion will always be a million times more valuable to their friends than anything you say to them.
MeasurementCamp: How fashion brands are embracing social media
For those who haven’t heard of it, MeasurementCamp is a loose collective of individuals (mainly from the marketing industry) who meet regularly with the aim of developing an ‘industry standard’ way to measure social media campaigns.
Having taken a brief hiatus at the start of 2010, this monthly event has recently been revitalised in London with the first of the year taking place on 21st July.
So what did I learn at my first MeasurementCamp?
Well, it was a bit of a case study extravaganza with two of the three speakers focusing on how social media has successfully been used by fashion brands.
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