You may have heard the word ‘location’ knocking about a bit on your travels recently. There’s a lot of excitement about new Geo-based services being added to Facebook (and already on Twitter) that potentially allow users to link their location with an update. But more importantly they allow people to search / read other updates that have been posted in the same place.
This gold mine of opportunity for highly-targeted loyalty schemes, real-time recommendation and spontaneous meet ups has been noted by the location-based Social Network-cum-possible-next-big-thing FourSquare.
Launched at SXSW in 2009, Foursquare has already gained enough momentum in the US to attract $1.35million investment from Union Square, who have previously put their faith (and their cash) in Twitter.
Music remixed – 3 new apps for the youth of today
Some interesting new music ventures (courtesy of the Springwise spotters) for artists and their fans.
MOOD TRAXXER — Traxx.fm’s Mood Traxxer aims help users find music to match their mood by getting them to describe their current state of mind, activity, needs and ‘drug’.
My actual state was – confused, looking for my keys, need my keys and ‘hay fever spray’. However, they cleverly limit you to a set of pre-defined options. Cunning.
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