Back in my music days I spent some time working for a Japanese company. Our primary role as UK office was to license UK club music, re-format into mobile-ready chunks and ship it out to Japan where it was being sold to cool kids and their new-fangled mobile devices.
Japan tends to be about 3-4 years ahead of the rest of the world in terms of mobile technology so I had the opportunity to read our future when it came to handsets and new trends. Hi-res, colour & touch-screen was old hat by the time I left the company and they’d already moved on to things like built-in barcode scanners & mobile TV.
This sneak peek into our tech-future also allowed me to pick up ideas for innovative marketing strategies that I could employ in the UK once we’d caught up with the technology.