You may have heard the word ‘location’ knocking about a bit on your travels recently. There’s a lot of excitement about new Geo-based services being added to Facebook (and already on Twitter) that potentially allow users to link their location with an update. But more importantly they allow people to search / read other updates that have been posted in the same place.
This gold mine of opportunity for highly-targeted loyalty schemes, real-time recommendation and spontaneous meet ups has been noted by the location-based Social Network-cum-possible-next-big-thing FourSquare.
Launched at SXSW in 2009, Foursquare has already gained enough momentum in the US to attract $1.35million investment from Union Square, who have previously put their faith (and their cash) in Twitter.