Until now brand pages were only available to a handful of big players (and high spenders!), but this week Foursquare announced the launch of their ‘self-service’ brand page feature – open to all.
Not to be confused with venue pages, brand pages offer businesses the chance to behave more like people (in the same way they can now do on Facebook), without being tied to a location. Users who’ve been appointed as ‘manager’ of the brand page can choose to use Foursquare ‘as a page’. This means the brand can check-in to venues, follow other users (& brand pages) and most importantly leave tips. So brands on Foursquare now have the opportunity to leave hyper-relevant, highly-targeted content at locations for people to discover.
Social network employee kidnapped!
We’ve just heard news that new social networking site All2gethr has received a video message from someone calling himself ‘AlligatorKiller’ who claims to have kidnapped their Head of Communications.
All2gethr (and their slogan ‘Anything Goes’) has already earned a reputation for attracting dodgy (and downright sinister) behaviour from its users. Having just recovered and re-launched following a police investigation, they now face new accusations that their practice of selling user data for profit breaks various data protection guidelines.
Its no surprise they have received fresh threats from begrudged members and anti-All2gethr protest groups. But this latest threat is, apparently, very real as they have now confirmed that one of their staff is missing.
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