Category Archives: Tips and Insight

Get Social Media and Digital Marketing tips and insights from our resident bloggers.

Six social media feature updates you need to know about

The technical whizz kids who work for social networks have been very busy of late thinking up new and improved ways for us to use their platforms.  Over the last couple of months Twitter, Facebook, Instagram, Pinterest and LinkedIn have released new features left, right and centre in a bid to make their experience a more valuable one for us lowly users. Many of these features will help your business generate more value from social media engagement, so we’ve done the heavy-lifting and put together a hit list of the features you need to know about:

1. Instagram video

instagram-video

If you are a snap-happy social media user, you’ve probably already heard that Instagram now allow video posts as well as photos.  This is almost certainly in response to the recent launch of Twitter’s new micro-video-blogging app Vine, which is gaining momentum at a rapid pace.  They’ve given us a bit more to work with than Vine though, allowing up to 15 secs of video in a post.  Plus you can apply all of the usual filter-tastic effects to your new moving-picture creation when posting. Since last week you can also upload existing vids from your phone – giving you the opportunity to mine the archives for Instagram gems!

Tip:  The introduction of video has opened up loads more opportunity to engage your audience in creative ways. Don’t be obvious and just post adverts like Carnival Cruises did, inject a bit of fun like these brands!

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5 South West food brands using social media well

If you are a local food brand looking to expand into new markets, social media can be a very effective tool to help you do this. It allows you to reach and cater for your local customer base, whilst at the same time using your regional credentials to start creating awareness (and sales) further afield.

Community Farm at Organic Food Festival in Bristol

One reason we love living in the South West is the wide range of local food (and drink!) on offer. In Bristol it’s hard to stroll past a shop or walk into a pub without being presented with an array of home-grown independent products. So with such an abundance of local foodie talent, we couldn’t pass up the chance to find out if any have taken the plunge and are starting to benefit from social media engagement on both a local and national level.

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