Comments for React. Adapt.

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by M

Thu, 19 Apr 2012 16:32:25 +0000

As a social media professional, I love hearing about successful campaigns, so kudos. Localized demographics is a great tack. The hashtag is very diluted so it was smart to create a UK Twitter account. The River Monsters page on Facebook suffers from dilution and little moderation — not exactly an ideal platform for conversation. Anyway, tweet on!

LuAnne, you can follow the hashtag even if you aren’t on Twitter … just click on this link: https://twitter.com/search/rivermonsters

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by Christy T

Christy T — Thu, 19 Apr 2012 14:58:51 +0000

Luanne that would be great!- I wish Animal Planet had taken some notes on the UK season 3 play book – I see a big difference in exposure/activity.

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by alexeiL

alexeiL — Thu, 19 Apr 2012 11:18:05 +0000

Great suggestion LuAnna, we certainly always look for ways to join up different online touch-points like that and offer social content on the official website if possible.

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by LuAnne White

LuAnne White — Wed, 18 Apr 2012 19:40:00 +0000

It would be fun also ( not certain it’s logistically possible) if you ran a “tweeters” comment box on the website in US from UK. I’ve seen this on other sites. It keeps those of us who aren’t tweeters in the loop.

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by Terry Ginis

Terry Ginis — Tue, 03 Apr 2012 11:28:33 +0000

Happy to be a follower-great work, thanks!

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by alexeiL

alexeiL — Wed, 28 Mar 2012 12:55:39 +0000

Thanks Christy, we enjoyed working on it!

Comment on Campaign Showcase: River Monsters with Jeremy Wade (Icon Films) by Christy T

Christy T — Wed, 28 Mar 2012 12:16:01 +0000

React Adapt did a fantastic job with this campaign!

Comment on #Twitterview: Introducing our new Content & Communities Manager by #Twitterview: Introducing our new Content & Communities Manager | hjfantaskis

Sat, 27 Aug 2011 19:09:00 +0000

[...] (Published and edited with permission from React. Adapt.’s blog) [...]

Comment on Facebook: Will it be the new internet? by alexeiL

alexeiL — Mon, 29 Nov 2010 14:44:42 +0000

hi Richard,

Thanks for the comments. I don’t view advertising as immoral (although it can be annoying) and I welcome discussion around the ethics of fan buying services. But I also reserve the right, as blog owner, to remove the link from your comments as I don’t wish to give the site a free backlink.

If they’d like to advertise on my blog I’d be happy to forward them a rate card.

Comment on Facebook: Will it be the new internet? by Richard

Richard — Sat, 27 Nov 2010 23:05:16 +0000

alexeiL, you’re right about Google being bad at social stuff. Their weakness starts at the top – they’re fixated on algorithms and trying to solve problems programmatically and have an inherent weakness at looking at people. They only hire programmers that are gifted at algorithms and computation, not thinkers that look at entire problems and come up with brilliant social solutions.

PS: What, may I ask, was so objectionable about the following link, GetMorePopular, that you felt it necessary to edit my post? It’s a large part of what social media advertising is all about right now. It’s worthy of mention and discussion. I don’t view advertising as immoral, do you? If you feel the need to edit posts, you should mention that somewhere in the commenting form because altering peoples posts just because you disagree with something isn’t too cool. Thanks.