Thanks for the comments. I don’t view advertising as immoral (although it can be annoying) and I welcome discussion around the ethics of fan buying services. But I also reserve the right, as blog owner, to remove the link from your comments as I don’t wish to give the site a free backlink.

If they’d like to advertise on my blog I’d be happy to forward them a rate card.

PS: What, may I ask, was so objectionable about the following link, GetMorePopular, that you felt it necessary to edit my post? It’s a large part of what social media advertising is all about right now. It’s worthy of mention and discussion. I don’t view advertising as immoral, do you? If you feel the need to edit posts, you should mention that somewhere in the commenting form because altering peoples posts just because you disagree with something isn’t too cool. Thanks.

Futurologists have been talking about the impending arrival of ‘semantic’ web for a while now. But I wonder if any of them predicted this might come about through only one brand? Facebook are pioneering the new web and moving things forward in leaps & bounds, but that’s also quite scary because they are the most controlling social platform in terms of deciding what content people see and interact with.

By the way – I hope you aren’t associated with that fan buying site because I wholly disagree with it!

One interesting fact to me is that Facebook accounts for 25% of all page views online, but a small percentage of revenue. I’d bet they’ll continue to chip away at what Google is doing and anybody who has any Facebook stock is going to be very rich in 5 years.

It’s open to the public so you shouldn’t need one now But let me know if you need me to invite you…

Thanks for the kind words, always nice to hear from the people at Radian6, after all you are on the ground and immersed in the business of measurement every day!

The facility to tap real-time data is certainly a great and much needed campaign tool for me, as it allows for the continuous review and adaptation (or reaction & adaption…ehem!) of communication & content strategy.

But it is still an uphill struggle in many cases to convince clients to spend that extra bit of budget that will allow for ongoing monitoring. As general understanding of social media increases though, so does the willingness to commit so I always offer it as an option.

As you’ve mentioned one size does not fit all which makes it all the more essential to share and discuss differing view points and experiences. What’s interesting about measurement in social media is that there is an opportunity for brands to tap into real time data, whether they are measuring a particular campaign, sentiment towards a product or conversation around the brand. This in return presents the opportunity for engagement which in my opinion makes social media and the ability to measure effectively even more invaluable.

I look forward to reading more.

Olivia Landolt
Marketing and Community Manager

@6Consulting | UK authorised Radian6 reseller