Digital marketing – powered by social media
Digital marketing services designed to help you gain measurable value from online engagement, using a perfect blend of content, social media, search, email, mobile, online PR and advertising.
Digital marketing and social media strategy
Integrated, informed and intelligent strategies powered by social media and driven by genuinely interesting content.
Whether you just need a bit of support with your campaign planning, or require a full-blown digital communications strategy, we can tailor consultation packages to suit your specific marketing and business objectives.
Audience research, competitor benchmarking and online insights
Learn what your audiences (and your customers) talk about, where they live online and what they search for.
To get results from your digital marketing, it’s critical you know you’re talking to! If you want to succeed in engaging your audience (and offer them value), you will need to know what excites them, what their passions are and where they live online.
Want to know how you match up against the competition? Or who’s leading the way in social media? We can also develop insights on your key competitors to ensure your own online presence remains one step ahead.
Social media profile and community management
A ‘safe pair of hands’ to handle the day-to-day management of your social media profiles.
Interacting with your customers, fans and peers effectively across social networks like Twitter, Facebook, Pinterest and Google+ takes time, strategic thought and, above all, specialist experience. With years of community management experience under our belt, we know intuitively what makes a great post, what will get shared, and when the best times to post are (and if the need arises, how to handle negative comments!).
Outreach, online PR and content marketing
Reach out to the online voices that matter, develop genuine, long-standing relationships with online media, bloggers, Twitterati and other influencers.
Social media offers everyone the opportunity to become a voice (whether its individual or collective) that people listen to. These are the influential people who (in return for awe-inspiring content) can offer you access to a massive audience.
Digital and social media content
Authentic, conversation-starting content is the secret sauce behind the most successful digital campaigns.
But content doesn’t necessarily need to be complicated. It’s about having something interesting to say, whether that’s communicated through a tweet, a photo, a blog, an app, a competition or a video. It’s what social media is all about (and what makes it fun to be a part of). We’ll create the content you need to start conversations worth having.
Some of the creative services we offer:
– Visual content
– Content curation
– Social media competitions and promotions
– Optimised landing pages and microsites
– Reports and guides
– Blog posts
– Magical machines*
*The last one’s still on the drawing board, but we’re getting there
Website and search engine optimisation
Generate more web enquiries and email sign-ups, grow your online communities and rank well in search results
Your website is the heart of your digital anatomy. It’s where your audience are most likely to subscribe, sign-up, purchase or make an enquiry. So it makes perfect sense to keep it in good health. This means making sure you are ranked highly by Google, people can find the right information quickly and you offer lots of opportunity for them share or interact with your content.
Our full website health check includes:
– Keyword strategy
– Competitor insights
– Website source code and content optimisation
– Google+ optimisation and authorship
– User experience evaluation
– Social media integration
– Advanced Google Analytics set-up
We also offer conversion optimisation (continuously testing and refining your website content to maximise email subscriptions, enquiries and sales).
Use intelligent social and search ad campaigns to reach people with the right message, at the right points of their online journey, across multiple devices.
The arrival of social media and ever-more sophisticated digital ad platforms is changing the advertising landscape rapidly. Native ads like promoted tweets and sponsored stories have replaced sales messages with authentic content & peer recommendation to achieve outstanding results. Hyper-targeting interests and conversation topics means you can deliver your content straight to the most relevant people, making it a much more effective way to generate conversions.
Some of the ad services we offer:
– Facebook advertising
– Twitter promotion
– Google Adwords
– Google Remarketing
– Facebook retargeting
– Native advertising
Digital and social media training courses
The people who shape your online voice and engage with your customers should ultimately work as part of your team.
When you feel ready manage your own online presence, we’ll map out your resource needs and arm your team with the relevant digital expertise. We also offer bespoke course programmes for education organisations and marketing / PR agencies.
Our training modules can be tailored to address a wide range of needs and sectors, from teaching the building blocks of digital strategy, to practical workshops on effective social media management, use of web apps and online analytics.
Some of the topics we cover:
– Intelligent social media profile (and time) management
– How to grow a community of fans and followers who matter
– Planning, producing and curating great content that will get shared
– Getting the most out of Twitter / Facebook / Pinterest / Instagram / Google+ / Tumblr
– How to run effective Facebook ad campaigns that convert to fans, reach and engagement
– How to get your content out there: Connecting and building relationships with online influencers
– How to improve SEO with social media
– Using social media to supercharge events
– SocialCRM: Customer service for the social generation
– Content marketing: How to gain quality inbound leads
On-demand support and advice
Benefit from expert social media and digital support whenever you need it, but only pay for what you use.
Whether you have a specific question, want to review progress or just need to chat through your next move, we can be on hand to help guide you. Our premium package offers email, phone and face-to-face advice for you and your team.
Social business and Social CRM
Being a ‘social business’ isn’t just about marketing campaigns, social media has an impact across the whole of your organisation. Your (current & future) employees are using social media right now and so are your customers!
We’ll help you understand and explore the full potential of social media. Then we’ll offer you a way to embrace it by developing a road-map that’s tailored to suit your objectives, resources & timescales. We’ll also help you integrate the technology that will enable this change.
If you’d like to find out more about how React. Adapt. can help you, please feel free to get in touch.