Blackthorn Listen to Cider-Lovin’ Facebook Activists

Anyone who has experienced The Apple Cider Boat on a heady summer’s day will know that we are very protective of our apple-based beverages around these parts. The South Bristolians amongst you may have also turned a wry smile to the localised graffiti that appeared on Blackthorn poster ads last year, claiming that the new Blackthorn taste was ‘crap’.

The ill-informed decision by Blackthorn to move towards a more alcopop favouring pallete sparked a raucus response.  Local cider enthusiasts were quick to set up Facebook groups and motivate the West Country masses to revolt against this despicable new taste.

Well now the old, dry favourite is back thanks to popular demand and the brewers (Gaymers) have their tail firmly slotted between their legs.  In fact, so much so that Blackthorn has launched a damage limitation exercise in the form of posters across the South West and a substantial online ad campaign on Facebook.

They even go and far as to name the commander-in-chiefs of the smear campaign in some of their outdoor ads.

Proving well and truly that if you drink enough Scrumpy, the courage of the Dutch will prevail and you also get your name on the wall outside your local pub.

Oh, and also that brands are now starting to recognise the power of the individual when it comes to Social Media.

But more importantly. mine’s a pint of Old Rosie…