Chic&Seek offers a service that is, if not unique, definitely best in class.
Tara Nash-King, founder of Chic&Seek, works with women of London to recycle their wardrobes. But we’re not talking recycling a polyester dress from H&M that’s been put on a hot wash one too many times and sagging a bit around the hem.
Chic&Seek sells pre-loved designerwear. The clothes, shoes and accessories in near-perfect condition, sold by Chic&Seek, are from the wardrobes of women who heavily invest in the premium fashion houses of Chanel, Chloé, Hermés, and Prada.
As a fashion retailer, Chic&Seek appeals to women who appreciate high-quality, timeless pieces from these premium fashion houses – especially since the highly sought after pieces that Chic&Seek sell are discounted.
Tara has appointed us to develop Chic&Seek’s digital marketing strategy and expand the brand’s social media presence over the next 12 months. Our objective is to build sales for Chic&Seek by recruiting new customers, increasing repeat purchase and encouraging word-of-mouth.
We aim to achieve this with a mix of social media engagement, tactical Facebook ad campaigns, SEO and online PR. As always, the focus will be on developing engaging content that will drive conversation across social media.
Tara benefits from living and working in Notting Hill, knows her products inside-out and has wisely invested in fashion-forward, strong product photography. These themes provide the ideal platform for us to strike up a dialogue across social media channels with fans of designer fashion and promote her products to those who will love them the most.
Tara also understands the value in offering impeccable and personal customer service. So one of our priorities is to ensure her social profiles become a natural extension of this, allowing her customers to get in touch in whatever way they prefer to.
The Fashion industry has flocked to social media, and particularly Twitter for its microblogging capabilities. Now, at their fingertips, industry professionals (not to mention their tired assistants) can tweet photos from the front row to share the magic of haute couture, and can offer an exclusive view from behind the scenes.
His Royal Shoeness, Christian Louboutin (@LouboutinWorld) has in excess of 250k followers, yet his tweets rarely deviate from the theme of “Complete the sentence: Today, my Loubis and I…”. The response is always phenomenal because his followers are passionate about fashion and love talking about it.
I will be the first to admit that I long for the day when I will purchase my very own pair of ‘Sky-High Loubi’ heels, so I can complete the sentence. With luck they will be sourced from an environmentally-responsible business like Chic&Seek!
So, from the wardrobes of London’s chicest women, why not join in the fabulous fun of conscience-easing shopping for redistributed fashion?