After helping to launch and grow the UK Twitter profile in 2012, we were really pleased that Icon Films invited us back earlier this year to advise on their imminent Facebook page launch.
The show already had an established US page run by Animal Planet, so with the popularity of River Monsters expanding out across the globe Icon felt it was time to launch a page that would cater to this worldwide audience.
Our role was to arm the team at Icon with the relevant knowledge and skills to manage the page effectively and ensure the launch was a success. We also ran a series of Facebook ad campaigns that reached out to both existing fans and those River Monsters ‘virgins’ who’d only just discovered the show.
The results speak for themselves, with over 10,000 fans joining the page during the broadcast of Series 4 on ITV4 and posts now regularly attracting over 500 likes, comments and shares. Roll on Season 5!
(…and join in the fish-related the fun on the River Monsters Global Facebook page!)