Many assume that once a Facebook page post gets published to the Timeline it will reach all Page fans. But this is simply not true – Facebook have control over how many and which fans will see your content. Typically this means that (unless you are supporting your content with ad spend) only around 10% of your fanbase will see each post.
However, Facebook will push it out to a wider audience based on how many likes, comments & shares the posts receive (therefore encouraging Page owners to create engaging & relevant content).
So how does Facebook decide who sees each post?
In a similar way that Google uses an algorithm to decide how relevant your web pages are to a search term, Facebook uses an algorithm called ‘EdgeRank’ to decide how relevant your content is to your fans. Here’s a quick summary from Copypress…
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