Facebook EdgeRank – who really sees your posts?

Many assume that once a Facebook page post gets published to the Timeline it will reach all Page fans. But this is simply not true – Facebook have control over how many and which fans will see your content. Typically this means that (unless you are supporting your content with ad spend) only around 10% of your fanbase will see each post.

Facebook Edgerank

However, Facebook will push it out to a wider audience based on how many likes, comments & shares the posts receive (therefore encouraging Page owners to create engaging & relevant content).

So how does Facebook decide who sees each post?

In a similar way that Google uses an algorithm to decide how relevant your web pages are to a search term, Facebook uses an algorithm called ‘EdgeRank’ to decide how relevant your content is to your fans. Here’s a quick summary from Copypress

Facebook's Edgerank algorithm explained

Looking for more advice on how you can ensure your social media content reaches the right people?  Contact us to arrange your free consultation!

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