Until now brand pages were only available to a handful of big players (and high spenders!), but this week Foursquare announced the launch of their ‘self-service’ brand page feature – open to all.
Not to be confused with venue pages, brand pages offer businesses the chance to behave more like people (in the same way they can now do on Facebook), without being tied to a location. Users who’ve been appointed as ‘manager’ of the brand page can choose to use Foursquare ‘as a page’. This means the brand can check-in to venues, follow other users (& brand pages) and most importantly leave tips. So brands on Foursquare now have the opportunity to leave hyper-relevant, highly-targeted content at locations for people to discover.
This new feature may not seem like a huge deal, but what it offers in essence is the scope for businesses to take part in a much more ‘human’ way on the network (i.e. joining in the fun rather than selling stuff!). For the general public it means yet another way to connect with their favourite brands (local or otherwise) and seek out value over & above the product or service that the brand is selling. Twitter has already provided a lot of evidence in the last couple of years that there is demand from consumers for this kind of casual, opt-in, two-way communication between business & customer.
Some of the ways brands are already experimenting with Foursquare…
MTV leaves tips on local clubs & events
New York Times & Tiffany both offer tips on the best NY eateries, plus information on famous landmarks
NASA leave tips all over the US, creating a stream of space-related venue information on their Page
We’ve decided to have a bit of fun with our very own React. Adapt. brand page. We reckon social media tips at local venues might be a nice way to start things off – keep an eye out (or follow us) if you are Bristol-based 
“But who uses Foursquare?” we hear you whisper. Well, it’s more popular than you may think… (it’s a cool infographic, in case you were wondering)
p.s. If anyone would like a hand setting up their own Foursquare brand page, feel free to comment below and we’ll endeavour to answer your questions!
Foursquare launches brand pages for businesses
Until now brand pages were only available to a handful of big players (and high spenders!), but this week Foursquare announced the launch of their ‘self-service’ brand page feature – open to all.
Not to be confused with venue pages, brand pages offer businesses the chance to behave more like people (in the same way they can now do on Facebook), without being tied to a location. Users who’ve been appointed as ‘manager’ of the brand page can choose to use Foursquare ‘as a page’. This means the brand can check-in to venues, follow other users (& brand pages) and most importantly leave tips. So brands on Foursquare now have the opportunity to leave hyper-relevant, highly-targeted content at locations for people to discover.
This new feature may not seem like a huge deal, but what it offers in essence is the scope for businesses to take part in a much more ‘human’ way on the network (i.e. joining in the fun rather than selling stuff!). For the general public it means yet another way to connect with their favourite brands (local or otherwise) and seek out value over & above the product or service that the brand is selling. Twitter has already provided a lot of evidence in the last couple of years that there is demand from consumers for this kind of casual, opt-in, two-way communication between business & customer.
Some of the ways brands are already experimenting with Foursquare…
MTV leaves tips on local clubs & events
New York Times & Tiffany both offer tips on the best NY eateries, plus information on famous landmarks
NASA leave tips all over the US, creating a stream of space-related venue information on their Page
We’ve decided to have a bit of fun with our very own React. Adapt. brand page. We reckon social media tips at local venues might be a nice way to start things off – keep an eye out (or follow us) if you are Bristol-based
“But who uses Foursquare?” we hear you whisper. Well, it’s more popular than you may think… (it’s a cool infographic, in case you were wondering)
p.s. If anyone would like a hand setting up their own Foursquare brand page, feel free to comment below and we’ll endeavour to answer your questions!