Facebook yesterday announced a change to their Promotion Guidelines, which dictate how brands and businesses can run promotions on the platform.
Until this week it was only possible to run a competition by hosting it through a third party app (which usually installed a tab on your brand page). ‘Like and share’ type mechanics were strictly prohibited (despite many flouting this rule!). But Facebook how now relaxed these rules, meaning you can run competitions directly from your brand page timeline and use ‘Like or Comment to enter’.
This is good news for all of us (accept maybe the app providers!), but especially good news for small businesses who may not have the funds to create branded competition through an app. There are still restrictions to how you can run promotions, so we recommend you read the changes in full here (unless you want to risk deletion of your page without notice – which does happen!).
If you’d like some advice on how you can benefit from this change without contravening the guidelines – get in touch !